Hyundai Sonata
Car Poster Design
This poster was designed to highlight and focus on the 2011 Hyundai Sonata’s structure, power, and capability. The deep contrast between black and white bring out each detail of the car, while the design uses square composition, strong typography, and smaller graphic elements to bring a feeling of feeling over form. The goal was to stray from traditional car advertising—often glossy and aspirational—by showcasing the Sonata as an object of design, efficiency, and strength.